How AI Gives NPCs Real Memory and Agency with Constantin Berthelier
About This Episode
In this episode of the AI Agents Podcast, Demetri Panici speaks with Constantin Berthelier, COO of Aarda AI, about revolutionizing storytelling in video games through agentic AI.
Drawing from his 12-year background in narrative design, Constantin shares how traditional scripted storylines are giving way to dynamic, world-driven experiences enabled by generative AI.
He explains how Aarda’s platform supports immersive, player-driven narratives by prioritizing deep worldbuilding instead of limiting gameplay to isolated chatbots.
Constantin also dives into the challenges facing the gaming industry’s adoption of AI, including content moderation, monetization, and production costs.
He outlines how Aarda’s tools empower developers—from industry veterans to first-time creators—to prototype fully playable narrative games quickly and affordably.
By helping users channel AI’s capabilities responsibly and creatively, Aarda aims to make rich, interactive storytelling more accessible than ever before.
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⏰ TIMESTAMPS:
0:00 - Breaking Chatbot Misconceptions
0:47 - Meet Constantine Of Arda AI
1:55 - From Narrative Design To AI Tools
4:04 - Shifting From Scripted To Dynamic AI
6:02 - True Freedom In Narrative Gaming
10:08 - How AI Is Changing Game Development
12:57 - Building Complex AI World Logic
17:01 - Bringing AAA Storytelling To Everyone
24:28 - Rapid Prototyping For Game Creators
31:00 - Storytelling As The Future Of Gaming
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Transcript
But where we differ really is that we don't do things at character level. This is also a real problem I saw in every person I talked to and even studios who didn't want to embrace AI for their video games projects is that they thought it was just one character level chatbot. Okay, you have one chatbot. You talk to them. You enjoy it. Okay, they remember what you said the the day before. That's nice. But it doesn't go beyond that. >> Hi, my name is Dmitri Bonichi and I'm a content creator, agency owner, and AI enthusiast. You're listening to the AI Agents podcast brought to you by Jot Form and featuring our very own CEO and founder Idkin Tank. This is the show where artificial intelligence meets innovation, productivity, and the tools shaping the future of work. Enjoy the show. Hello and welcome back to another
episode of the AI Agents Podcast. In this episode, we have Constantine, the COO of Arta AI. How you doing, Constantine? >> Hey, how you doing? Thanks for having me. Super excited. >> Yeah, excited to have you on. So, just to kind of get things started, tell us a little bit about uh what got you uh into the world of AI and a little bit of what you're doing at Arta. >> Yeah, so I've been um what we call it narrative designer and more of a writer and storyteller in the video game space for 12 years. Um and I did pretty much everything. I did social games on Facebook, mobile, uh some PC and console games. Uh, so yeah, I have um a strong background in telling stories in video games and yeah, I had my just like, you know, just like everybody, I had my
Chat GPT moment three years ago now, right? Uh, time flies. >> It's crazy. >> And yeah, I know, right? It's been crazy. Uh, yeah, I had my Chat GPD moment just like um everybody. I uh just tried it and I was so amazed by it. And I realized at that time I was playing um working on a very big RPG project and I was uh given a task to give unique voices to thousands of characters and I was figuring out systems uh and a smarter way to do it. But yeah, when I tried chat GPD I had this uh enlightening moment of realizing okay this is the way it's done. um from here on out. So it was a really strong moment um revealing like a revelation. It's uh so this is how it started with uh AI basically. Yeah, it was how everything got
uh got into gear. Yeah, definitely. >> Yeah. No, that's that's awesome. Um so what are you doing over there at uh uh at Art AI? Mhm. So yeah, continuing on that um I had been exploring AI for um storytelling capabilities for games uh mostly because this is what I've been doing for the past decade and I've been exploring lots of tools. I was super lucky to work with a company in the US called Inorld and I've learned so much from them. But then for some uh I mean for uh reasons the project got um paused I would say and uh but I was still given the opportunity to pursue my research on uh exploring tools exploring the AI um the new things we could do for telling stories in video games using AI and AAI is the finalization I would say the realization of this
initiative that survived through this project. So basically what I try to do is to embrace all the firepower we get from generative AI and to try and develop the right tool set to tell stories for games and not just games actually living worlds and try to channel all this power we get from Genai and to uh give uh the give the proper tools and the right tools and efficient tools to the to the people. Yeah, this is what we're doing. >> Very cool. Yeah. And tell me how specifically you um found an interest in the in this avenue. >> Well, it's it's um all of a sudden, you know, um if I were to describe my job preai, everything is written by hand. Um everything is scripted and even games that still come out today are scripted that way. Everything is written by a person.
So even it even even a game with a super large scope AAA games like The Witcher 3 for example has so many narrative ramifications but it's all written by um people and everything is scripted even though it can be very rich super rich and uh unexpected it's still everything is is uh is scripted. Um so there is one way to play one game right even if you have many branching paths it still comes up to just one way to play one game. What changes? What? Yeah, with AI everything changes. This whole paradigm has shifted. All of a sudden, we have systems that are large enough in which the context window is so um open that it allows us to play with so many uh unexpected uh outcomes. And all of a sudden you have also what is what is pleasing me the most when I
uh explore AI is yeah just the ability to sit down and have a natural conversation with a character is amazing and I really want to dedicate my work to making it the best uh way possible. So yeah, two things, channel the power and to make everyone uh able to build whole worlds, not just one single chatbot, but also to make conversation natural conversation perfect and uh with um conversation back and forth and um yeah and something players can remember. >> Yeah. Yeah. And I guess in general, what in the beginning got you into games or like games of this variety? A lot of different games. You know, everyone remembers the uh Telltale series. >> Absolutely. >> Uh if you remember. >> Of course. >> Yeah. Yeah. >> Yeah. I mean, Telltale was very good at making you think you had a freedom, but actually you
hadn't. They were very good at it because if you looked at how uh structure for stories for the walking dead for example the maybe the most famous famous telltale games they ever released the branching was not so rich. You had three or four choices and you would always come back to the same node. It would always converge to the very one uh plot point uh story beat. So they were very good at it but you have very little freedom after all. But the illusion was uh really wellm made. Yeah. But this time the it's not an illusion anymore. It's real. Uh you do say whatever you like to a character first. That's very new. Um their answers are very um unpredictable. The system, the AI itself is very strange. It's the first time we play with a technology that uh that we cannot fully control.
This is what changes everything. Also in my line of work that changes everything because before AI we used to control every single thing, every single word, every single story beat, every single script. This time it's very different. We don't control everything uh anymore. This is what changes. >> Yeah. No, absolutely. it. I I always find what I found amazing about those games specifically um is is like the the way that you can get immersed because whoever like put those together like I think had pretty good thought obviously like you remember the Telltale series for um The Walking Dead really funny >> really or not funny really fun really great they managed to do to stretch that out. um how is this going to help people uh tangibly make games uh like that that are innovative and you know I think obviously everybody um loves AI
for what it does and and from an imaginative standpoint how does it help the in the creative process for that um that's the first question I have and then I have a follow-up about um execution and how it helps in execution of making games >> that's a that's a huge one so first um it changes so many things that it's overwhelming for the whole industry I would having worked with a very install company like in world in the US um who has who's still working with major studios uh they're they're a bit secretive about it but they have shared some uh demos at plus GDC for example in San Francisco and I remember one of their head product saying in in a recent interview saying we're still trying to figure it out and that's the whole thing we the whole industry is trying to figure
out how the hell uh are we going to make it work and this is what we're trying to fix with Ara because the AI is so powerful it's just like water it goes everywhere so you need to build the proper um pipes structure to make it flow more or less where you want it to go and from an industry standpoint it changes so many things uh that It's very overwhelming and I mean it's like we said in the beginning chat GPD was three years ago now. Do you know any major game that has AI talking characters that we released recently? Not a single one. So the adoption is very slow in the industry um because um there is no lead tool to lead how it's made. So this is also what we're trying to provide the industry. We think we have the best tooling set
to drive a story the way you want uh with ARA and um there's so many questions also around pricing because if you have inference happening in a video game well who pays for that you need to weave a monetization system around it. It's very messy still. It's a lot of questions. Then of course you have questions about PR because everyone has been wondering when you own a huge IP you have lots of responsibilities. um IP owners will have tons of questions around okay what if the AI goes off and goes crazy and say things political harmful anything harmful there are still some fears I'm doubt so even though the whole games industry has always been ahead of embracing new tech and kind of um has been a very strong leader now they're sort of running behind and there's a lot of um questioning and wondering
which is very strange very strange I would assume three three years ago that we would have AI games everywhere now we don't at all which is um very present but yeah it's um it's a bit different on the project pipelines we now have studies saying that these studies are bringing proof that majority of production pipelines have AI tools in their um in their chain of production. So there is progress but on the story front we have nothing. I mean when the when it comes to player facing esper since we have very little uh very little things very very minor very um anecdotic even though even though I would say yeah >> nice um would you uh can speak to kind of like how you guys differ from other uh I guess people in the industry people doing what you're doing? Yeah, absolutely. I mean, um,
if you look at, um, first order, if you sign up, it looks like a chatbot, uh, app, one of those character.ai apps and many looks, but where we differ really is that we is also something uh a real problem I saw in the every person I talked to and even studios who didn't want to embrace uh AI for their um video games project projects is that they thought it was just a one character level chatbot. Okay, you have one chatbot. You talk to them. You enjoy it. Okay, they remember what you said the other the day before. That's nice. But it doesn't go beyond that. We So you only get the tip of the iceberg. We always we often use this image of the iceberg but in a way that we have flipped it. We're beginning with the end. We are before anything else we
are world building platform. What do we do with world building? And why world building? Not because it's a cool hobby and because it sounds fancy to storytellers uh professionals or not. Actually it's because AI in itself is very hungry uh and starving for context. It needs data. And if you want a good outcome, if you want a good playerf facing experience, you need to feed a lot of information about your lore, your story logic, your characters um deep emotions, and you need to feed that uh LLMs basically, so they can perform um in a good way. And if you don't, it's going to improvise. And improvisation is not good because it's not what you want. So this is really what we're trying to fix and uh this is how ALA is very different from any other tooling we saw is that first thing you need
to do is world build and you need to do that in a very big way and all the app is designed in a way in which we encourage any user to first feed their story with lots of information but we also have AI tools to help you do that if you are drawing a blank or if you're not so creative which is fine you just have a idea or beginning of an idea here. We help you uh make it blossom. >> That's very cool. Um and what are some of the examples of the types of games that um you've helped create? >> You mean AI games? Games carrying AI in it? >> Yeah. That >> Yeah. >> Um very little. There is um very horrible attempt at making something really great, which is a game called Retail Mage. Um, this studio went full on trying
to deliver a relatively and they have it's a game that is on Steam. It's very high quality. There is unexpected gameplay that is fully AIdriven and um definitely this game is not hyped enough really. It's the early stages which is I mean um so there could be uh more noise about those games because they really try to deliver something that is uh truly truly um trying to break you know break the covenant of u not having AI in games other than just gimmicks. So yeah, definitely. One thing very quickly I could mention is also there's a video on YouTube. Maybe this the craziest thing I saw. It's not a game. It's a guy on YouTube. He plays Resident Evil. He he lets Chad GPT play it. He asks Chad GBT, I'm in this room. I have that many rounds in my pistol. There are two
monsters. What do I do? And the Chat GP decides for him. He just executes with the controller. It's one of the most amazing things I I've seen. Uh it beats everything. It beats every AI research uh for video game making basically. So yeah. So you can see there's not a lot of games out there. In world also released a game called um Origins when they um announced their um tool set. But yeah, it was the very early stages of having AI and PCs in games were really old stages. I would say retail mage is much more advanced. >> Very cool. Um, what would you say is something that you're most excited about bringing forward um with your product and capabilities uh here in the next couple months? Yeah. So, two the thing is that we still talk with video game studios on a daily uh
we still talk with video game studios on a daily basis. We some studios are more curious than others. They there's a bit of um fear of missing out aspect. They want to make sure they're they are on the hype hype train. So, they are curious and we explained it to them that we uh we can have our tech in their games. Um, and I hope I can make some very cool announcements pretty soon. Uh, but there there's quite a few of them to be very honest. U, most of the industry is like I said is very slow at adopting those tools. So what we do is that we want to release this platform that is called a that we called a play and that is for everybody because what we uh see and there are some good numbers and studies proving it is that who
is embracing those tool it's the normies the everyday people you see if you go on X or on LinkedIn you see more more and more of these u solo dev fully AI generated games that do reach millions of players. You do get that and you get that you do get that more and more. So, normies are absolutely embracing those tools and they just create for for a pleasure. They don't create to make money or start a business. They just want to put their game out there because they think it's cool and if they find some audience for it, well, they're happy. This is how it goes. It doesn't go any further. This is this is the kind of audience we're trying to appeal to builders and all that play. The platform is really for everybody. I'm really convinced myself that everyone has a story in
their minds everyone. But just by listening a piece of music or you walk out of a theater, you just saw a movie that you like and you thought, "Ah, wouldn't it be cool if if it was somehow the same story but something different happened?" I want to give people with this very natural ideas and thinking to be able to just sit down and in 20 minutes they will have a playable experience that they can share with your with their friends and this is exactly what we're doing and hopefully by midFebruary we'll have something that is um that makes everyone capable to do exactly that. Yeah. >> Yeah. Absolutely. Um, you know, I I I am kind of curious, you know, taking a look at uh what's going on on your website. um what kind of um I guess variety of different uh types of themes
and games you are you uh mainly uh seeing here cuz I see it's kind of like a wide variety and what is what is necessarily your favorite when it comes to stylistically what um excuse me uh can be created and also just practically like how does it work to create um these worlds? >> Yeah. So basically what you're going to do is just sign up and uh if you want to build a world you will go to build and you will have to build the ability to create from just from blank. If you are familiar with storytelling and you already wrote uh some stories that's good it should be for you right but if if it's the first time you ever build a story and you never wrote anything we will just ask you a few questions about what this story is about. Is it
the real world? Is it fictional? Uh is it uh is it happening today? Did it happen 300 years ago? What age is this basically? And then we will ask okay what is the general tone of your story? Is it u humoristic? Is it sarcastic even? Is it really greedy and or very realistic psychological? And just by asking questions about six, seven steps we will have a story figured out. And then you will just maybe with just one sentence tell what it is about like what is okay what's it about? Because it all comes down to this. If you tell someone you have a story well yeah what is it about? this the only one question you need to answer and just from that we will pull the strings and make your idea blossom and then you will we will suggest some characters you don't if
you don't have any characters in mind if you don't really know who you want to play as who you want to talk to so we will we will make suggestions on the flies based on your previous choices and you will click some buttons and you will have a playable world and game um and and you will illustrate them with AI generated content uh images and it's going to be uh playable and explorable. So you will have under 5 minutes the ability to talk to your characters first explore and adjust of course you will have your knowledge base also that is already woven and you will have the ability to edit anything you don't like and just by editing you will make this wall your own and that's it. You're an author. You just made a story. >> That's pretty cool. Wow. >> Yeah. This is
how it goes. >> And then uh I guess like obviously you're talking knowledge base and that kind of stuff. Um and you're saying under five minutes you can talk to your characters. I mean what kind of timeline are we talking about about making like a um a full-fledged game that you know you could bring to production. What does that kind of look like? And compare that to what it looks like for games like this in general without AI. >> Yeah. No, that's a very good question. So we know and um I have one example I always use as a reference is Roblox. Uh Roblox is just 8% of builders. So people who actually make games and the all the rest are just players. So when you hear Roblox, you know that it's just a minority of very dedicated, strongly dedicated people who learn how to
use Roblox because it's not that easy. and who actually make games and uh take the proper time to make quality games. So, we know it's going to be a minority of also of builders. And if you want to build a very good story uh with nice illustrations to make it uh with a good pacing and good story development, even though we even though we have if we have tools to help you do that using AI or not, actually, it's going to take a while. It could it could take you like whole week, two weeks to complete a very strong well fleshed out story but it it should it should uh pay off. I mean it if you bring quality it will it will attract u some attention definitely and we do provide every tool to do that. If you want to do quali and a
long feature um story with development uh emotional uh evolution for your characters for example you can absolutely do that but yeah it's going to take some effort which always brings back to okay AI does a lot of things but it's not taking of the effort if you want to make quality and make something that matters and that people will remember yeah you you need to work >> yeah No, absolutely. You do need to work. It's it's uh it is a big portion of um something that people I think forget often times when they are getting into this kind of stuff. So um what would you say to a person who's kind of in that early stage of idea for developing a game? How would you go about um utilizing your tool um to quickly and effectively get ideas running to to try to see whether
they they have a you know actual tangible idea here with >> Absolutely. This is u this is one argument we have with studios because as as I said the adoption to have our tech running in a game engine to go in production and facing players is not going to happen um now. It's going to take some time. We know that. But we do showcase a for exactly what you said. We tell game studios and builders um you have announced the game. You need to feed your audience and your community with content and you need to provide them with the feel of uh the story or even the gameplay that you want to sell them. You should use a to make a game in less than one week. you will have something of very high quality and you can definitely prototype uh explore ideas, explore um
concepts very quickly and for a very cheap uh price definitely. So this is definitely something uh that we use and people like that um when we are in meetings with uh execs for us studio exact this is something that like they can it's not a prototype because proper prototype in game engine is a different story and it's very time consuming but yeah they can just try off ideas send it to their community see how they react if they love a vibe or something of a story or if they don't like it they can do it very fast and for very little money. >> H very cool. Um you know I I I am curious obviously you mentioned uh the amount of effort, amount of time um money as well. Would you say that with something like this, you really have the opportunity here to help
out um those who maybe have the idea for the game but don't really know how to maybe get started um or don't have the funding to kind of get um something up and running uh the ability to kind of test drive. >> Absolutely. This is my mantra. Look, I mean it's 2025. If I asked you, can you make a video game about your vacation with your family last summer? Imagine your family asks you that, hey, why don't you make a video game based on our vacation last summer. It would take you ages. You would explore Unity. Okay, if you don't know about Unity, it's going to require weeks and weeks of learn of learning and then you will have to deal with 3D and code. Unity, okay, out of the way. Roblox. Roblox is very complicated. You think it's easy because it looks like Lego
basically. It's not. You need to learn Lua. Um the console is very lots of heavy lifting. And then you have character.ai, but it's not sufficient. It's just one character. It's a quick chatbot uh that you make uh in two minutes. It's very enjoyable. I love that. Um but you have nothing in between, which is crazy. And this is exactly what we provide. It's a platform for normies. I'm uh this is this is I do this for them. I am a normie. I'm a super normie. Actually, I define myself as a super normie because I think even though I'm a professional from the space, I kept my normie thinking intact. And this all is exactly for the sort of sort of people who want to be able to build a playable experience that looks and feels nice. uh and that they can do uh overnight uh
for practically nothing. This is exactly what we do. So I say to everybody, yeah, um finally you can make a playable game that does feel like a true story also because that's important because yeah, you can vibe code a brick game on Gemini or Chess, that's great. But if you want to go deeper and tell something, um, if you have a vibe, not even a story, but if you just have a vibe, you should come to order. It's going to be it's going to be just for you. >> Yeah. No, absolutely. And tell me a little bit more about um your experience with like what the different companies like Gemini or whatever are lacking when it comes to um vibe coding. >> So all the tools, >> games specifically obviously. >> Yeah. I mean, you mean with the AI tool set? You mean what is
missing? >> Yeah. Like what is it missing in regards to uh getting a game started? Because my my point being, right, a lot of people are talking about these multi-purpose tools and it obviously seems like you guys have a very specific thing that you're able to do. And I'm just trying to highlight, hey, this company has the ability to specifically do something different cuz honestly, I feel like the main difficulty >> when articulating more niche products like yourself, um, is like, okay, well, can I just use, you know, Chachi PT or Gemini? And I'm trying to sus out the the the main reasons how it kind of differs, you know, um, from their baseline capabilities. >> Mhm. Well, if you go to any mainstream AI tooling like Gemini or ChattPT, yes, you can craft a playable story, I would say, but at some point one,
it's going to lose track of your story logic because it doesn't store all the world building. I've been mentioning before, it doesn't do that. Um, so it will require you some skills to do that. If you want to do that, that's going to be hard. Second, if you want to add visuals, um, character sheets, make groups of people, and this group of people is opinionated against this other group of people, it's going to be a bit complicated even for a tool as powerful as Chachibd or Gemini to keep track. That's going to be very difficult. So what you can do is with those tools is improvise a story and enjoy it. That's very enjoyable. I did that a lot. But if you want to have strong guard rails and um safeguard your story logic and make sure your world building is always addressed at the
right place at the right moment. order is just uh it's just for this is where we differ a lot and I think we are the only ones to do that and so it's pretty comparable to all those video platforms I would say but for playable storydriven uh game experiences definitely >> yeah very cool what would you say your take is on in general how this is going to um not just your product right um but all products in the um gaming development industry and uh you know in general how's it going to impact jobs all that kind of stuff. I I I I don't really have quite a um a footing on where that's going to go. >> That's uh the question right. Um look it's clear that the whole production uh chain is impacted. Uh things will change definitely. I think the market will
downsize. I mean the industry will downsize. market. No, no, no. People will still I mean, in the near future, people will enjoy video games even more, I think. But I think it's going to play out a bit like YouTube and television. Television still exists. It's way less powerful than it used to be. YouTube is YouTube, right? I don't have to tell you what it is. So, I think it's going to be that way. We we already see that um random um people come out coming up with good games um and they uh very attention getting and they have overnight success. It lasts for one week and then it's people uh switch off and they they go to something else. So I think definitely things will change. Yes, people I think will uh lose their jobs. It's a reality. No need to sugarcoat it. And maybe
lots because video game making is very techdriven. And it seems that AI is uh addressing all the Yeah. all the jobs basically whether it's 3D rigging even yeah something as horrible and tedious as rigging is doable with AI basically today which is very yeah I mean it's a hard reality and as I always say um maybe in two years from now you will have the ability to make a PS3 level um game just by yourself based on your vacation with your family from last year. You will have that power. I think if three years from now you will have this uh ability to develop something that big that will look like a PS3 a PS3 PS2 3 uh level game. But at the end of the day, >> yeah, we we already see that kind of um it's it's it just needs to People will
decide what tool is going to survive, what to pull uh what tool uh won't survive. But at the end of the day, we we we are within reach of this capability. But at the end of the day, the only question that will remain is one, what is the game about? What is the gameplay loop? What it is? Is it a shooter? Is it an RPG? Is it a visual novel? And second is what I said earlier. What is what's it what is it about? What is it telling? Is it a love story? Is it a conflict between two groups of people? Um, is it a story of just one guy trying to get back on track in his life? I don't know. I don't know. You tell me. And if you don't Yeah, it all comes down to this really. So, I hate to say
it, but maybe one job will survive is storytelling because it's what we'll always be needed. I mean, look at AI video. Yes, you have Hollywood at home now almost. But same question remains. Yes. Okay. You have Hollywood at home. What you going to do with it? Are you going to make a Interstellar yourself or will you just make a romcoms? What? Yeah. What you going to do with it? I had this very strong feeling and overwhelming feeling with uh digital cameras when digital cameras became affordable. I don't know, maybe you're much younger than I am, but it was a huge thing when I was in high school. >> Yeah, DSLRs versus uh >> Yeah, >> real SLRs. >> You could buy a camera or your dad could buy it for you or it was not such a big deal, you know? >> All of a
sudden, you can you could make movies, right? But now it's that again, but very different. You have all Hollywood quality at home. But for the Yeah. Going back to your question, yes, I think many things will change and I think um the politics of the industry will play around who owns what IP. Definitely, you will always have big um corporations owning very strong IPs that they will capitalize on. So those games will never disappear. We will always have Mario games, Final Fantasy games, um Assassin's Creed games. We will always have them. It will not disappear at all. But indie space is going to become more made by amateurs, I think, which is great. I I I I like that. I like the fact that everyone uh whoever they are on this planet can do something of quality and that they can uh find their audience
and make people happy with it. I I think it's great. Very cool. Um, well, no, that's good insight. I I've always felt like brand names for games are going to stick, but I have wondered kind of how it's going to impact things because even some brand names are starting to get old at this point in some ways. I don't think they just came up with Call of Duty Black Ops 7 or something. >> something ridiculous. >> Black Ops 7. Yeah, I think it's seven. >> Maybe the In America, there's always been this recurring joke, especially in the >> I like American football, right? Okay. Um, Madden, uh, is the game that has been copy and pasted for about, uh, for a while. I'm wondering when someone's going to be able to AI create an alternative, better version of Madden. That that will be the day
cuz the way to compete against them is is is pretty hard right now. >> Absolutely. As it is. >> And you mentioned, forget Gen AI for a second. Do you realize how complicated the AI of Madden games are? Can you picture the complexity of making the logic the AI logic of a Madden game? It's crazy. >> Yeah, they figured it out in 2005 on uh on uh ES. It's what's wild to me though, and the reason I'm just being tongue and cheek here is um it seems like there are some games just resting on their brand loins, right? like um there was a game called ESPN NFL 2K 5. It is like for some reason still considered the best football game ever >> really >> because the uh way that they managed to have tackling and and route running and all these types of things
were great and they just basically >> Yeah. It holds up. It holds up better than even like newer Maddens that are coming out. The way that it feels when you're playing it and stuff. >> Insane, right? Yeah. >> Yeah. What do you think is the reason that you you kind of see these issues where companies um don't quite improve in that way? And is it because of the fact that they just have the hold on the market? Can they improve within a reasonable amount of money? What do you think? >> I think it's more simple. They need to release a game every year >> and they need to change things, >> right? >> Because if they just cop paste the same game, it's going to show >> um and you see that a lot. So they do they need to try other things and sometimes
it's less good. It's very simple. I would say um having been in the video game productions I I would this is how I would explain it really lack of time also um more games um in saying cannon's always faster and faster we need more games we need a we need a Madden game every year and it needs to have more features because that's how it is you know the publisher will say I want more features just find out just add more stuff so it we can say tell that at the back of to cover. It's that simple really. >> H yeah. >> So this is how I explained but yeah you see um the similar reference I have is Dragon Ball Z games on the PS2 supposedly. >> Oh those are the best >> Buudokai 3 is uh Bukai 3 Bukai 3. Okay. This is
the two best games ever made in in regards to PlayStation. Right. >> Bukai 3 and and Budokai Tenkai 3. >> Tenkai3. That's the one >> with the Wikkai H3 is the best game ever made. >> Absolutely. I agree. I mean, it's not up to debate, but you see, they made a remake recently and everyone's saying, "Yeah, it's not that great." >> So, what So, I would say that, you know, it's very simple. I more games, less time. People get uh a bit tired, they just try new things for the sake of it, and yeah, they don't always hit. >> Yeah. No, absolutely. Um well uh are there any final thoughts you have on the industry or uh any final comments you want to have about uh your company before we close things out? >> Yeah, of course. Um I would say as a narrative designer,
as a storyteller in the games, um I see also a lot of backlash and I'm absolutely comfortable with it. I recently spoke to people um fellow narrative of designers when I tried to engage conversation around Jedi and storytelling in games. I've been told that they were stronger against it and they even had a commitment against LLMs and I absolutely respect that. I am myself very conservative when it comes to bookw writing for example. I do write novels and I do that most of the work I do with pen and paper. So I understand it conservatism but I would like to tell um my fellow narrative designers and even the whole industry that this time is very different because we can new do new things that we couldn't do before and this is what matters. It's not about going faster and producing more games for uh
less money and it's not about replacing people at all. Even if it does that I mean but storytelling is very different from 2D assets for example which is okay that's painful 2D assets people um artists uh yeah I do feel the pain but us it's very very different. I think it makes us our jobs even more noble. All of a sudden, like I said, we need to world build with this sort of tooling. It won't do the story for you. You need to give it so much information before you reach a good uh level of quality that it does require so much work and skills. So that's my message to also the industry is that let's embrace those tools because we have a lot of work to do. basically. So, let's do it. >> Yeah, absolutely. All right. Well, um, with that being said, everyone,
please make sure to head over to arda.ai. That's a a ra.ai. Thank you so much for listening to this episode of the podcast. And if you did like it, make sure to leave a like, subscribe, uh, and review it on Apple Podcast and Spotify. That goes for you, too, Constantine. Get the get the reviews up for yourself. >> Thanks for being Thanks for Bye-bye. [Music]