How LLMs Let Small Brands Beat Big SEO

Where do you think that tools like yourself will um help um [snorts and clears throat] serve as sort of a lift for your small companies? And uh cuz I I'm actually thinking that for this obviously, you know, can work with any size company, but where do you think you guys help serve companies of small and medium sizes to improve their ability to, you know, make more money off of their traffic and then not have to worry about like hiring out like multiple marketing people and and whatnot. What do you like? because I think your your type of company, you stack a couple of those together, you can you can help really bridge the gap uh between needing to make that next hire. >> Yeah. I mean I think actually the entry points for uh for smaller businesses or like early stage businesses um to uh

to show up get your brand to show up in these in these channels on on um you know the different LLM platforms there's actually like a pretty low barrier to entry whereas in the past with SEO the barrier to entry there was pretty high um just because everyone's competing for 10 blue links but the an interesting thing about um what we're seeing with um the way the way consumers and and people use these products is that they have much longer longtail prompts and they um the the LMS themselves are really good at going and finding information from the like exact piece of information from a longtail prompt. um crawling the web and extracting and pulling it back to the user versus you know a keyword on Google you know you're going to get like the pages with the highest authority but not necessarily like answer

get the like direct answer that you're looking for and so I like to call this like the long long tail of of search or prompt where like if you actually create content around those really longtail prompts um in the past as a small business you probably wouldn't have gotten visibility on a search engine like Google. Uh, but now you're able to um the LLMs are able to sus out the people who have that intent and actually like surface your content to them and it and it doesn't and you can compete with like the larger companies who have like a really strong SEO um authority and footprint. And so um it's almost like if you build the content uh they kind of will come like like like Field of Dreams. Um but uh but you still need to have like you know you still need to

to um you know think about what people are actually searching for and making sure your problem your product is actually solving for like a a core pain point. Um but if you create this longtail content there's a higher chance that like you'll get seen you'll have less traffic but higher conversions kind of like we were talking about before.