RevTech Explained: Why CRM Is the Revenue Engine

I would love to kind of hear a little bit more about what uh Revtech is specifically. I I think I have a pretty good grasp on it, but I maybe some of the audience doesn't. >> I think it depends on who you ask and how you choose to interpret. >> Okay. What were you doing in Revtech then? What was what was your Yeah, let's just talk [laughter] about you. So um I guess to me you know rev is everything around you know supporting the go to market motion right so there's probably different categories and uh maybe there's some purists who keep me more honest but you know there's sort of the middle office stuff of CPQ and how do you get deals done and moving orders through the system but CRM at its core if you think of that as a core platform is how

do we make sure that we understand what's happening with our deals and our accounts uh and how do we move that through the process and involve the sellers and everybody who supports them to do that. So, if I think about that as the the anchor to Revtech because that's ultimately what's generating the sales that turn into revenue, then there's a lot of different niches that could hang up off of it and the marketing side, the top of the funnel, the bottom of the funnel, uh post deal support, whatever else. But uh to me I think it anchors around CRM as the core platform for selling and growing revenue. >> Got it. Okay. So that was like how you first got that experience in there. Okay. Yeah. Cuz tech it feels like tech kind of made this natural transition to AI. Anyone who's in the space

kind of you know adjusted. I mean I I was working in tech then I started working I was doing content for tech. Now I'm doing content for AI. It like just [clears throat] completely >> kind of moved in that direction.