Alejandro Gil Synvya - Building AI Co Pilots That Transform Enterprise Automation

Being in Seattle, you lots of people work in tech or or have past experience in tech. And so there are some business owners that you know have worked before for Microsoft or have worked before for Google or or something else. Obviously, they have that advantage that they're more familiar with with technology. But generally, you know, the person who has a small shop, you know, a restaurant and some sort of retail operation, they're not so familiar with technology. And so adoption is low because I'm not sure how to do it. Hi, my name is Demetri Bonichi and I'm a content creator, agency owner, and AI enthusiast. You're listening to the AI Agents podcast brought to you by Jot Form and featuring our very own CEO and founder, Idkin Tank. This is the show where artificial intelligence meets innovation, productivity, and the tools shaping the future of

work. Enjoy the show. Hello and welcome back to another episode of the AI Agents Podcast. In this episode, we have Alejandro Gil from Cynia. How are you doing, Alejandra? I was going to say Synia AI. There's always an AI or an something at the end of product names. It was force of habit. How are you doing today, Alejandro? I'm >> doing great. Dimitry, thank you for having me. >> Of course. Yeah, welcome uh to the show. I really appreciate you for making the time. And just just to kind of kick things off, I I think everyone would kind of like to hear, you know, what your background is and how you got into this realm of AI. Well, um I got involved um with AI very early on in my career. Um >> okay, >> on with a startup back in 2003 and at the

time I didn't even know I was doing AI. Um but I've always had this uh sense of automation because of that. And so when the genai came out and clearly saw that things were going to change forever and then thought well I need to actually do something about it and and that's that's where we are. >> No that's very cool. And what was your um kind of starting point for getting into what you're doing right now with Cynthia and I guess also yeah talk about that leadup itself and then explain what necessarily Cvia does. >> Yeah. So the the the starting point was that I um I saw you know everybody was looking into how do we apply Gen AI like looking at different optimis processes how do we optimize this process how do we improve this process automate this and that and I realized

that yes everybody's looking at kind of vertical type of applications um and everybody's looking into well I want to do this in my company or I want to do this in my company but why will your automation processes and at your company's business door. Uh why not automate something that goes across to your suppliers or to your customers and >> fair enough. >> I realized that nobody was talking about like first you had geni then you had agents and everybody was very excited about agents. I thought, well, agents are great, but they need to talk to each other. And I want to actually be involved in that because I think that's that's the next big thing. And based on my past experience working in sales, I I saw lots of opportunities for agents um working from different companies from a supplier to a vendor and

and that's how I got started. >> Yeah, that's really that's really interesting. And you know, just talk a little bit more about you know, who you're trying to serve, right? Every company kind of has a like who are we trying to serve? What what specifically are we going after in regards to you know clients and and whatnot? Who are you really trying to reach with Cynthia? >> Uh today I'm trying to reach um small businesses, small and medium businesses helping uh we all search is changing and uh people are using now AI assistants like chbet or perplexity or whatever you're using to search for things. >> Sure. uh even when you search Google now you don't get the long list of of uh links you just get the Google AI answer which is one um and so like what I'm doing is helping small and

medium businesses sell to this new paradigm which is AI agents acting as buyers and ultimately what Symbia is doing is agent to agent commerce and it could be used for lots of different things you could even use it on a for example B2B be supply chain type of a environment, but that's not where we're looking at right now. Our first goal is to work with the small and medium businesses where we see an urgent and desperate need and to increase sales and and drive traffic to these businesses that are struggling competing with Amazon for example. >> And why why necessarily is this going to be something that specifically can help you know those companies that are uh I guess struggling? You know, I think there's there's a lot of different products out there and what kind of gives you a special sauce, so to speak,

that uh the other ones don't have. >> Well, the the the the key concept behind Symbia is um the idea that uh removing intermediaries from the whole from the picture. Removing intermediaries so that businesses can connect directly with AI agents. H I am focused on open-source decentralized approach to implementing the commerce rails for agents and I think that the key thing that differentiates Simia from other companies that are trying to do something similar is that this is all being built really without a lock in and and and with the focus on giving the best option for a business and and and allowing them to you if they don't like what I'm doing, they could switch to somebody else. I'm actually building it and we're building it in a way that um is completely unlocked. And so I think that's a key differentiation here that we're

not trying to build a new wall garden. We're actually trying to remove all the wall gardens that are preventing businesses from connecting directly with you. >> Well, can you can you talk a little bit more about um decentralized I guess in general and what it means as a concept? Because honestly for me I think I kind of get it but in this space one what is it and two why would it be important in comparison to to what to the to the alternative I guess. >> Yes. Yes. Well uh what it what it is is really the idea that um I want lots of different agents acting as buyers. I want anybody to be able to create their own buying agent and and be able to in a decentralized uh merchant network. Anybody can build an agent and access the network and start looking at

information about businesses, their products, their service catalog and place an order. >> You don't need permission in order to place an order. That's the key thing. >> Uh when you go into a system like you know like a proprietary system, you first need to register with that system and then if they approve you then you will be able to place orders. That's what we that's what we are doing differently. >> Interesting. Okay. and um you know with what you are doing I guess what are some of the roadblocks that as a earlier stage company you've kind of come into while building uh what you are >> well the main roadblock is that uh we're really building a marketplace we're building tools for businesses to to expose themselves to to present their product catalog to AI agents and AI agents can find that information and place

orders but I do need to bring the AI agents the actual buyers to the picture as well. With no demand, the supply doesn't, you know, doesn't help to have a lot of supply and if there's no demand. And so, it's always a chicken and egg problem when you're building something like this. And it will be great to be able to plug myself in into a chip, for example, so that people using immediately have the information of all the businesses that I'm on boarding, but that's not going to happen. And so, I mention is how do how do I drive that demand outside of Chad for example? Well, I mean all of these different agents that you're trying to build, right? Where do you even begin from? Like what's your source of finding out like what ones you think would even be useful, right? I feel

like that's a hard thing to do if you're in that your position. >> Yeah. Well, technically I'm not building any AI agent. Uh what I'm doing is what Simia is doing is building the tools for businesses to publish information and make it available to AI agents. And so if you are a business now exactly so if you're a business I publish information and if you're developing an AI agent or if you have an AI agent you can find that information and and place an order with my customers. Now as I was saying earlier I mean I do need to create some AI agents to show the businesses how this works to kind of jumpstart the ecosystem and that's what I'm doing right now for example in um locally with my community. So we have a um shops noal in advesos campaign going on right now

where I've created an AI concarch for the local community so that they can find local shops and and place orders from them directly >> and yeah so okay yeah you're even like a step before I apologize so being that step before right what where do you go to find the data like not the data sorry where do you go to find the ideas for what data to aggregate in order for these agents to be made I guess like what what is your your source of truth as to like oh I think we should get this data and this data and this data >> well the the source of truth right now is let's say a business joins uh symbia and uh we will get information from the product catalog whether it's through square orify or if it's a restaurant say for example toast you know

that kind of a a system and then publish that information this open merchant own network uh And so the first step is to publish as much information there and so and and and set it up so that then agents can access that same network, see the product catalog, place an order and then that order arrives to the merchant. Um and so for me the source of truth right now is coming from the current system of record of the business. >> Okay. >> Uh ultimately I would like the source of truth to actually be this open merchant owned network. uh you publish there once and you can sell to any AI agent regardless of who built the agent, regardless of who is operating the agent and and where is that agent. >> Okay. And what I guess kind of companies primarily do you think are coming

to you for uh this marketplace? >> Uh right now is uh small businesses. um the the pandmic. >> Sorry, just to double tap on it a little bit more like what industries do you think more I know obviously the small business is kind of a wide term and what I what I find more interesting is like whenever I go on these um >> these interviews is I get a lot of different qu or answers in regards to >> industry and I always find it pretty interest like every for some reason every marketplace or company itself is trying to go after a different industry. So yeah, what what kind of industries specifically do you find most consistently that you you've been working with and their company? >> So uh industries like for example restaurants and and and businesses offering some sort of services. H so this

resonates my message resonates very well with companies that are trying to get new customers in like what they said tourists or people who are visiting and how what do they do when they are around here? How do they find that out? So they all going to be using AI to find out, okay, what do I do when I'm visiting this town or what do I do when I'm coming to Seattle or whatever you're coming to. And so the services industry, whether it's restaurants or or you know, experiences, they they actually work really well with this. And I'm already starting with some retail businesses as well, but uh the first step is the services industry. >> And you know, services are an interesting one, right? because uh I find it I find you know everyone has a different goal for what does the AI agent necessarily

do? Um whether it's just going to be removing a task or in some cases it could be removing a job. What are you finding that small business owners are primarily trying to get out of the agents that they're going to build? Well, um, small business owners, I mean, what what in in in my case, what are they coming for me is not because I'm giving them an agent, but because I'm giving them the way to to to sell to an agent. And so when you pull up your Chad GBT for example or whatever AI assistant you have um and say I need a restaurant uh that has good gluten-free options open past 8:00 p.m. within five miles and that the assistant is going to look for that. Um, and so that's that's why some of these businesses are coming to me so that they can

actually pop up on that search and your AI assistant says, "Well, you know, this restaurant has great reviews from gluten-free people. H you should give it a try. It's three miles away. Would you like me to make a reservation?" And then you can say, "Yes, and the system will go ahead and make the reservation." And so that's that's a primary reason why businesses will come uh uh to me. I need in general small and medium businesses that are still trying to figure out how to use AI on their own internally in their own internal processes. I was just at a at a chamber lunch uh yesterday and and that was a theme of the lunch like a AI expert trying to explain to small businesses how does he use his own small business um AI to to um make him more efficient, more productive. >>

Yeah. Yeah. And I guess you know when you're at uh something like that, what is the vibe that you're getting on adoption level among small businesses? Obviously, you want it to be 100%, right? But like for your case, but what do you feel like the percentage adoption wise that you're seeing is at? Um whether I mean that's probably like a multiple part question like one, how much of adoption are you seeing and how like effective is the adoption that you're seeing? >> Uh low like very low adoption right now. people >> double low or so low on a both >> low on the adoption and in terms of effective I mean the ones who are using it maybe that I would say like medium effective I mean um the area where I live is is a little bit unusual I mean being in Seattle you

lots of people work in tech or or have past experience in tech and and so there are some business Google or or something else and obviously they have that advantage that they're more familiar with with technology. But generally, you know, the the the person who has a small shop, you know, a restaurant or some sort of retail operation, they're not so familiar with technology. And um and so adoption is low because they're not sure how to do it. They're not sure, okay, can is my data going to be, you know, not public or or public? Somebody just going to see my data or do I have copyright? Am I can I can I use a picture that I create with an AI and in my website without getting in trouble? I mean some very basic questions. >> Those are really basic questions >> that uh

you know unless they have a clear answer, they're not going to go forward because um it's a it's just daunting. >> And how does that from your perspective lead to you know uh struggles uh doing what you're trying to do, right? I can imagine the the better the adoption I'm sure the better that it'll be for your marketplace. >> Well, I mean that's why for example Symbia is not called Symbia AI. Um because uh I I when I approach businesses, this is not about selling you AI. This is about bringing you new customers, bringing you a new avenue to customers or helping you maintain your customers because it's it's like the transition from brick and mortar to e-commerce. It's not that you went there because now there are new set of customers. They're not your customers have moved to e-commerce. And so you need to

move with them to be able to continue reaching and and selling to them. And so that's what I tell them like your customers are moving to buy not from a website but from a from a different medium, an app, an AI assistant. And I'm giving them the tools for that. I'm not selling them AI. I'm selling them a path to connect with new customers or maintain their connection with existing customers. >> So would you say so it's a pretty interesting decision that you made there. You it seems like would feel like in the people you're trying to go after are avoiding the branding of AI because it could be almost considered as a mental turnoff to the to the to this you know opportunity for your leads. Yeah. So speak to that like a little bit more about the the turnoff because I find that

interesting, right? You're like in this space trying to make a marketplace and you actively are avoiding the uh the branding. Talk more about that. >> Yes. Well, um as I was saying earlier, we like we live in a bubble where we like whether I do. Yeah, we do. Like my neighbors, they as I said, they they work for Google or Meta or Anthropic or OpenAI or or Microsoft. And so we kind of have this knowledge about AI and what's going on and fully understand it. But when you walk outside of that, when you go to main street, most people don't really understand what AI really means or how it's going to change things like two, three years from now. >> Sure. >> And it's just something that is like scary, daunting, especially when you own a business and you think the implications match as like

you stop somebody on the street and say, "Hey, what do you think about AI?" and they might have an opinion, but when you own a small business that you know it's already hard to survive to to make it and pay the bills and pay your employees and everybody at the end of the month, everything it's um it's a burden in terms of adding new things into your operational flow. And so AI is just daunting and scary and and too many unknowns for them. And so it's it's easier to to go in saying, "Well, this is what I'm going to do for your bottom line. This is going to do to help your business do better." And if I'm using AI in the back end, that's not relevant. I'm not selling AI. I'm selling a solution to the problem, which is I need more customers. I

need more money. >> H That's a very good point. I I think uh you know, I probably myself am in a bubble. Um, as you'd imagine, running a podcast about AI, uh, generally speaking, you only surround yourself with people who are AI founders or a pro AAI, right? And, um, yeah, I think I think that's totally fair. So, what what would you say has been, you know, obviously it seems like you're showing them the value proposition before getting into the actual I guess um fact that it is AI, but what are some of the other what are some of the like key breakthroughs that you've had uh with companies in order to take them from that position of not really being sure with AI to to having a practical positive impact on their company? Well, I think the the the main thing that that um

has helped uh in in kind of returning conversations is >> um >> the fact that I'm building this from a perspective of I'm not trying to lock you in, you know, like I'm not trying to move you from one problem which is, you know, having to work with Google to another problem now having to work with me. And so it's like like the whole point of this is that you will now operate in an open environment and if you don't like how I'm doing things, you don't need to throw away things. You can continue operate with this new system and somebody else can actually build a similar process. Um and so once you position yourself as I'm not trying to move you from from one trap to another one, but I'm actually just trying to help to bring down barriers. and by doing that helping

you sell more that changes the conversation and a lot and and and that's why I also started with the local businesses because if you're involved in your community then it's so much easier to actually gain the trust of the businesses from your community and then and and and work with them to understand this is what we're doing and so I work with chambers of commerce for example who uh let's say understand more easily what the problem And then through the chamber of commerce they can introduce me to other businesses within the chamber. And so that that step is what actually has helped to to kind of build relationship with some of customers. >> H no that's yeah that's an interesting point. Right. Um I I uh I am wondering then right how do you think on a general level we can take this group of

individuals who are not in the bubble and not saying bring them into the bubble necessarily but bring them into the purview of not seeing at a mass scale I don't mean individual by individual uh not seeing it as an operational you know issue or confusion or anything like that. How how can we bring them into the fold and make them feel like yeah, this is a great um addition to uh what's going on and is a positive thing naturally cuz I' I'd imagine systemically you need to solve this in order for there to be like critical mass of small business not viewing it as this nefarious kind of concerning extra thing to that could throw a wrench in their business. H well I think it's just delivering value uh at the end what we what a business is looking for or what we as individuals

are looking for in general is is something that will make our lives easier or better. And so for me if to in order to get small businesses and and let's say main street um more accepting of AI technologies uh the key thing is not to try to sell them AI technology but try to you know deliver value and and then that value they they will understand that well that value has been delivered with tools including AI tools and and that's when they'll say okay well I guess it's not so bad. Um that I think that's the key thing. If you try to just sell AI for the sake of AI, that's that's not going to go anywhere. Um ultimately I think it's all about delivering value and that value gets executed through whatever it is and that's what they will appreciate. So do you think

just over time it's going to be like value value that they are getting from a variety of different people maybe and then at some point it hits like critical mass where then there's like word of mouth between these small businesses or something like that. >> Absolutely. Like for example, I know like quite a few of small business are trying to understand how can they use AI to uh automate their um social media campaigns to automate their their uh how they manage uh customers and so some of them understand that oh this could help me and then that needing to go through the travel of implementing some processes AI processes to to actually achieve that goal which is spend less time in social media and more time with my customers for example. Um and and so that then yes that will move through word of mouth.

Um you can if a friend who's running a business tells you hey I was able to implement this and it does save me an hour every day. Um or it says me not having to spend the nights doing social media instead of a a you know now I can spend it with my family which is what many business owners do. I mean they they're running the business during the day and then they get home and then they start doing all the extra stuff that that needs to be done all the backend stuff. Um and so as those things get implemented and and and they see those benefits definitely word of mouth uh will actually drive much of the adoption. >> Yeah. No, I think I think that's totally fair. And um what companies right now do you feel like on you know an agentic side

that obviously I know you're more on the information provider side but are there any like generally speaking AI agent companies or AI companies in general that you feel like are doing it right to showcase the perceived value right now? cuz I actually feel you know if there is such this gap right that companies aren't doing it incredibly well in my opinion or maybe there's just like general skepticism in industries what companies do you feel like are doing a a good job of uh spreading the word and providing value through that? >> Um well I mean most of the companies that I see yeah they just focus on you know the new AI way of doing this the new AI way of doing that. Um I have seen and then I'm trying to remember now the name of a company um but I I have seen

some uh companies that were for example they offer consulting services to automate processes to uh and and they focus on delivering certain outcome. Uh and so I' I've seen the the companies that I see that are doing it right and I'm I'm blanking out on the name of this one company that I'm thinking about here that is in Seattle. Um but um they do that they say well we're going to focus on outcomes and and that's how they actually they they've been able to be successful. So definitely I mean there's a lot of hype and a lot of people say well we using AI to do this we're using AI to do that and at the end is well just tell me what you're doing I don't need to know how the sausage is made. Yeah, you know, it's actually pretty interesting. There's a lot

of people who um even in like sales, you'll notice this as well. And I think it's quite interesting that you're focusing on this with the outcome. Um on sales, you know, people are like, "Oh, I'll show them my whole process. I'll show them XYZ thing that I'm doing the how, the how, the how, the how." I think you just tell somebody like, "Hey, I can make it so that it takes 20 30 minutes a week instead of 30 hours uh a month in order to produce your social media content. >> Someone's going to react to that. Doesn't really matter." Now, it does practically matter for the person doing it, but for the person you're reaching, I don't think they necessarily would care. >> Yeah. It's just another tool. >> Yeah. And you know um I just out of curiosity because you know some of the

examples you gave are more brick and mortar kind of like physical locations. Yeah. Uh would you say that uh you know there is a decent mix of brick andmortar physical companies as well as I guess your more knowledge work type of environments cuz as you said we're in a bubble and I think when you're in this bubble you primarily for some reason only think of the standard sort of like uh brick and mort or sorry the standard knowledge work company like marketing agency or like >> um finance company or like any any of the things where it's like person's at desk typing right but I you know you mentioned restaurants right and what do what do you think my I guess my question is do you think that there's a gap in the market right now for AI agents helping brickandmortar companies >> um I

think so yes I mean I understand why it's it's natural to start with knowledge uh companies so to say where you have there's a you know rich data sets and and so there's is there's a very you know easy obvious target where you can actually go and automate some processes and or use have an agent to to harmonize and coordinate different activities. Um but definitely there at the end every business even a brick and mortar business or restaurant has uh employees uh you know like backend processes uh HR accounting you name it uh website and and so everybody has some sort of digital footprint and so there's definitely an opportunity to automate that process and even if you think of something as simple as um uh AI agents for uh real estate um agents. So that's a that's a very you know >> that is

something that well you have a oneman show maybe woman and and and that's a person who is doing all the work and so if you can equip that person with an an agent or couple of agents that help in manage the whole process from looking for new leads managing existing customers uh monitoring uh existing deals uh helping draft proposals and lots of things that you can do to empower and and make that one person operation significantly more product. And so there's there's definitely opportunities. It's just that as we looking at >> as an industry and even the the the venture uh uh capital environment >> wants to attack kind of like those target rich environments and so venture always thinks like well if you have if you can sell this to a knowledge company that's awesome >> but they're not so keen on on saying

well I can produce I can make this suite of agents that is going to make a real estate agent super productive And normally venture is like h I don't know so much about that. I mean not that they don't think that it will work but they just think that it's going to be too much work if you have to sell to each each agent you know real estate agent that's going around there and so they prefer a situation where you can target big companies or medium companies where you know you get one customer and you significant amount of money. Yeah. And I I think that is a fair, you know, thing, right? And I guess just on a a level of like the ethos of your company, why are you going for smaller businesses more so than than larger ones? >> Um I it's just

love of community. I think everybody kind of forgets about the small and medium businesses and you know that's what makes the place where you live great or not great. And >> yeah, emphasis on maybe the not great part sometimes. Yeah, that's a good point. You know, you have the local pizza joints suck. I mean, then you're just stuck with Domino's. >> Yeah. >> Not that I don't like Domino's, but you get my point. >> Yes. Yes. And so, I just think that uh uh you know, most people forget about them, but uh that's what gives the spirit and and and the place where you grew up or where you >> No, that's a really good point. And by the way, just just for the your background, I mean, obviously you you have a little bit of a of an accent now. You live in Seattle

and it doesn't sound like you're from Seattle. Where are you originally from again? >> I'm from Spain. >> Spain. Yeah. Absolutely. Yeah. And I, you know, I think it's amazing, you know, you're coming and um trying to to help small businesses obviously probably in the States and and globally as well. Have you noticed that there's any difference in regards to the market on like the US side versus the European uh side of things in regards to adoption or anything like that? Um well this summer for example I was I was back in Spain in my hometown Malaga and I have some friends that work uh with this with businesses like trying to promote uh innov um technology exchange and how to promote the the deployment of technology into small businesses. So I was actually talking with some of the my friends that >> oh very

cool >> that that work in that space and and obviously the the cultures are different but the the struggles in terms of small business kind of tend to be the same. >> Uh the situation here in US is slightly unique in the sense that the the the ability that Amazon has to put something at your door within four hours is is isn't much and you don't see that. Yes. And you don't see that in Europe. Um, and there are some last mile companies that are trying to, you know, work for Amazon, but the experience when buying from Amazon in in Europe is completely different because it's Amazon doesn't own the operations. This subcont this is actually very important. A lot of people don't know how this works with Amazon's ops. >> Yeah. So, um, uh, Amazon in Spain, for example, you know, I see it

from my experience. my parents telling me how how things are going when they order a package from uh Amazon. You need to choose where it's going to be delivered and you need to think carefully about that because are you going to be home or are you not going to be home? If they're not going to be home, many people in Spain live in in apartment buildings. So then they won't give you a package. They will take it back with them and >> yeah, >> they won't just leave the package at their door. And so if they're not going to be if if you're not going to be home, then you need to choose, well, I want to deliver to this other place and is that going to be like a maybe a grocery store that has a deal with Amazon and some lock box or

is it going to be a something else? Maybe it's a business that is trying to make money on the side. And so the whole distribution and h process is a is a patchwork of companies. Um just because Amazon hasn't trying to hasn't tried to build the same uh vertical integration in Europe as it has here in US. >> Yeah. So I feel like you did a great job explaining necessarily like the issues there. And uh I I think first and foremost, yeah, for those of you that don't know from the States, like it's just not a thing that even not only in Spain, I know this is the same case in France. I've heard stories of, you know, similar types of things across the board. Um in Europe, could you explain the difference, I guess, from a owning it vertically standpoint in the States as

to how Amazon does own that vertically? Are you familiar with that kind of that process? what I can tell I mean I'm not a distribution logistics expert but obviously the having those warehouses and distribution centers spread uh uh so uh broadly as I said you can order something and get it within four hours. uh in my case on my door I can order something from Amazon and within four hours it can be there and most of the time it's like well there will it will be overnight but if I really want it within four hours I can get uh some stuff just because there's a distribution center that is not that far away from me. Um, and so that that it's no small business can compete with that. And the best that you can do is to see, well, I know that I'm looking for

some shoes, and now I know that the uh store two blocks away from my house has them in stock, the size that I want, the color that I want. So, I can place an order, and I will pick them up later on and I can walk by or drive by or whatever it is to pick up those shoes. Um, but it's it's definitely there's it's unless a small business is willing to start paying extra for that distribution like to your house that's not going to be there. And and the reality is that you know Amazon has done a great job at building that vertical integration and and managing the costs for that. Like nobody else can compete from a cost perspective with how they actually deliver things to your house. >> Yeah, absolutely. And I think you know it's funny a lot of people don't

realize this. Um we'll go back to AI in a second. And I just find it fascinating. Like I live in a big city. I live in Chicago, but where I am from originally is like a suburb of Chicago, more on the south side due to my history and athletics. Technically, anyone can find where I grew up. So, it shouldn't even be It's always funny. It I used to like run college track and cross country. And sometimes I'm like, "Uh, do I want to tell people like the town I'm from?" Technically, if you Google me, you'll figure it out. So, um, it's not that hard. But uh the uh the funny thing is I from my own home hometown across the street from where I went to high school they opened up an Amazon distribution center. So it was the weirdest experience when my parents right

um started getting deliveries within a few minutes. It's I remember the first time my mom had this happen. She she basically goes, "This isn't right." She I audibly remember going, "This isn't right." And when it's so good, you can't believe it. >> You can't compete with that as a small company. >> No. >> So, all that is to say is I I really I really value the fact that you care >> um you know, so much that you're like, "Yeah, I would like to make an impact on small companies cuz frankly, you know, they're swimming with ankle weights right now in this world." cuz obviously Amazon's making great progress um in all of these different AI areas and small businesses can be the fastest to adopt but they also if they're not open to it and they're unaware of it will be the slowest to

adopt and the nonadopters at all. So it's yeah no I think it's very admirable to all of you. Um you know just to to kind of get us I mean we're at a decent point to to ask some of the final questions. Where do you feel like this AI agent market is going to practically affect the job market in the next couple of uh years? How do you think it's going to impact jobs growth, loss of job? What do you think? >> Uh I think it will definitely uh have an impact like a negative impact on jobs. Uh I know every everybody says well you will have new you know like every new technology some jobs disappear and some new jobs come up. I think the the level of automation that we're seeing from AI uh you're not going to be in a situation where

uh let's say you I don't think you can replace all the jobs that are going to go away. Um and uh it definitely empowers you to be more productive and do more on your own. And so if you are an entrepreneur, I mean in in spirit, not necessarily that you own or you know you have a business, but even if if you're entrepreneurial in spirit, h with AI, you can actually do things and you can go much farther that you could three years ago. But most people are not like that. Uh and so that that's something that worries me and I remember some of some of the reactions that I've had you know from people when I tell them what I'm doing and say well this is the first thing that actually hear a positive application for AI. Uh I think people are very worried

about yes we're just rushing to automate as much as we can and um but uh it is going to be a real issue because you're not going to need a team of 20 uh lawyers helping you prepare cases as in a law form. You're going to you're going to need significantly less people because now you can do so much research with AI >> which I think is beneficial. Um I do have a I do have struggles with like if it does negatively impact the job market. Um but part of me also thinks that there could be an adjustment. I mean this happens often times in business. Uh there could be adjustment in the way we work more than the amount of jobs. Right. >> I I I think so. I mean we've for decades we've been promised that you know we're going to be more

productive. You're going to you're going to have more free time. You're going to be able to work less. >> Yeah. I mean, outside of the remote work adjustment, I I feel like, >> you know, we hit like 40-hour work week theory in like, I don't know, the 50s or whatever, and then like it's been the same thing. >> For the same He's like, "Yeah, sure. We're not We commute less, right?" But that happened 5 years ago. >> This is like a 5-year-old thing. It's not really, you know what I mean? So, >> I I think there's an opportunity for AI. I mean, if done right, there's an opportunity for it to have a a tremendous positive impact in society. Uh, I just don't know if as a society we can actually do this in a way that is okay, we're going to do it for

the right reasons and in the right way. Um, and and so we'll see. But yes, I mean, it could be that everything ends up where we you can work less and you could you can still be equally productive and so why not? Maybe it's 30 hours of work per week or maybe it's like 25 because your AI is helping you so much and or maybe you have a a significant like more businesses of smaller sizes and >> yeah that that's I think that might that's my hope right because I I I honestly don't think I I don't think in the states we're going to get the whole >> esoteric oh we're not going to work much >> thing. I just don't think it's gonna it's just not the nature of the states. >> Yes. Yes. >> It's it's a pie in the sky honestly for

the like the ethos of the country or not the ethos but the the vi the work vibe of the country. The work culture culture is our culture. >> Yeah. It's just the work culture is just not like I feel like if it was this isn't a dig on them by the way. This is just what I've observed. Like France I could see it happening. >> Like it's not a dig on France. This is the way that I've seen they have tried to do like 4 day work weeks and like 30 they changed it from 40 hours to 35 hours and they want to move it to 30 hours like >> you know I I'll refrain from making I'm Greek but I'll refrain from commenting more on what they'll do with their work week. Uh but um there's uh a lot of a lot of funny

jokes to be made there. No. Um no I I I just think the American work culture is a little bit more like let's get the most out of our week. >> Yes. and and not change the time. Yeah. So, I think they'll squeeze the optimization to be like more innovation, more innovation, more innovation. And I think there's benefits to that >> and maybe we'll move to >> 30, but like practically one of my favorite articles I've ever read was written in the 19 I I always forget the date, which is ironic because I quote it all the time. It's called Impraise of Idleness. Have you ever heard of this? >> No, I haven't. >> Okay. Okay, praise of idleness was made by uh Bertrren Russell. All right, it was a 1932 essay that's post World War I. >> Okay, and basically he's pointing out, hey,

it's crazy like we were just arbitrary arbitrarily blowing each other up for the last like six years. It's going to be pretty chill when the we get the other half of the workforce back. And you know at that time there was a lot of physical automation and that means like physical in factories and stuff and he he made and he uses the term automation a lot during this uh article funny enough >> and he almost speaks in the same terms everybody's speaking about AI right now where it's like yeah we're going to get this improvement in XYZ area we're not going to have worked as much because all of these things are going to get automated away. So, I point to that and then I point to um in regards to like we don't really know if like it's going to actually decrease jobs because

it was crazy that we were able to go from physical factory workers to knowledge workers. >> We couldn't have predicted the future there, right? On what that means. >> No. Um, and then also like when the ATM got invented, there was more bank tellers because it decentralized banks because they built more banks. So, both of those things I feel like everyone would have been like, "No, we're not going to work as much. No, we're uh we're going to have less bank tellers." We don't know, dude. Who knows? Like, >> we we we don't know. Yeah, we don't know. It's a um I I always tell like like like my oldest son is he's a senior now and he wants to go into the trades and >> that's cool. Yeah. And I'm thinking, well, yeah, then the next one I still have four years before the

first one who actually wants to go to university and say that's good because I I need to see what's going to happen in the next four years before, you know, I can say, well, this career path makes sense. So that career path makes sense. You know, going now into university, it has to be scary. >> It has to be very scary, >> I would imagine. Yeah. >> You don't really know what's going to what's going to be out there for years from now. Yeah. And it's really hard like after college. I know people who are graduating. Um I mean I'm 27 so I'm still pretty young so I know a lot of people who um are still kind of struggling to get work after college and um I don't think if I did stuff outside of my university and did like all the stuff I

did with content and like automation AI. I built like a whole skill set outside of work. So it puts you in like a special like oh this guy's doing a million things. He's probably got a skill. He like he he has a skill set. But unfortunately, a lot of people I don't think it really should be the way where it's like, well, you got to do the million extra things in order to be like, oh yeah, we'll hire you. That's a little, you know, it doesn't seem correct considering the uh the amount of money you spend on a university degree. >> Uh feels a little ridiculous. So, I I I sympathize with a lot. It's it's difficult. I don't think I think it's a pretty universal stance. It's like, wow, it's kind of rough for people. It's kind of ridiculous. you it's a$100,000 to $250,000

value proposition um that doesn't really have a quick turnaround time on a job unless you're doing a million things outside of spending the $200,000 and studying. I'm like that's wild to me. So kudos to your son for thinking of the trades. I think I think it's a it's an honorable path and I have friends who are doing it too and it's cool. So >> well yeah and like I tell him like you can I mean you want to be a plumber and an electrician I mean go for it. Just make sure that you understand that you want to have your own business. I mean, you will start learning with somebody, but ultimately just open your own business and that's how you can actually, you know, take control of your life. >> Oh yeah, dude. Plumbing companies, they're doing fine. They're doing just fine. Yeah. >>

Yeah. Like that that's I think it's I think it's really admirable in general to do trades, but yeah, you can stick to that the whole time or you run a plumbing company and you're you're doing you're doing pretty good, brother. That's a It's a good It's a good industry to be in if you're uh if you're trying to uh make good money in my opinion at least. >> It is. It is. >> Yeah. All right. Well, I really appreciated the conversation, Alejandro. I guess last but not least, could you just kind of tell us a little bit about uh what you'd like to plug to close things out? >> Well, um yeah, visit our website, sia.com. Right now, we are taking uh customers locally outside of Seattle. um which is follow us, follow u you know, find me on LinkedIn, uh follow our uh company

page there and stay tuned as we actually move beyond the Seattle area. Very cool. All right. Well, make sure to go check out sinvia.com. That's s yn v ya.com. Thank you so much for watching this episode. Please leave us a like, comment, subscribe, review it on all the the different platforms. And thank you again for watching us. >> See you. >> And thank Yes. And thank you for being on the show, Alejandro. Thank you so much for watching. We'll see you in the next one. Bye. Right. [Music]